Commercial Strategy & Planning


Our Commercial Strategy & Planning Practice Area is dedicated to helping clients maximize the commercial value of their assets, portfolio, and organization. Deep subject matter expertise, and innovative thinking are applied in client engagements to collectively develop meaningful strategies. We work with clients during all stages of their lifecycle, including portfolio planning, new product planning, launch/commercialization, loss of exclusivity planning, all the while delivering actionable recommendations to boost operational and commercial effectiveness. Our recommendations are specifically tailored to each client’s needs, culture, financial objectives, and what will help a client achieve its corporate mission and vision. In summary, we help our clients to prepare their assets, their organization, and the market for successful commercialization.


  • Portfolio Strategy
  • New Product Planning
  • Brand Planning and Management
  • Commercial Model Design
  • Go-to-Market Strategy
  • Launch and Marketing Excellence
  • Lifecycle Planning


The inVentiv Health Consulting (formerly Campbell Alliance) Launch Suite is an integrated offering designed to bring your product to market primed for success. inVentiv Consulting employs its proprietary P3 framework for launch excellence that consists of 11 strategic considerations to prepare the product, prepare the market, and prepare the organization.


To learn more about our Commercial Strategy capabilities, please submit a contact form.



inVentiv Health Consulting offers world class healthcare consulting services.