Launch Playbook logo

Launch Strategy, Operational Planning, and
Tactical Execution


A successful product launch is critical to the long-term success of a product. Mistakes at launch can negatively affect a product’s revenue trajectory for years.

Through our years of client engagements, we have identified a number of challenges that teams must address when planning a launch including:

  • Develop the right plan: systematically identifying and prioritizing what must be done, aligning deliverables to launch strategies, identifying responsible parties and the resources required for a successful launch
  • Map interdependencies: coordinating the activities of multiple stakeholders, both internal and external, many with numerous interdependent deliverables
  • Assess and mitigate launch risks: objectively identifying and prioritizing launch risks and developing and tracking risk mitigation plans
  • Implement the right management process: aligning objectives and strategy across regions, functions, and sub-teams and effectively managing risks and issues
  • Communicate progress: reporting the status of launch activities to senior management, launch leadership, and sub-team members


The inVentiv Health Consulting (formerly Campbell Alliance) Launch Playbook® offering is the pharmaceutical and biotech industry’s leading comprehensive solution for planning and managing the complex logistics of a launch. The Launch Playbook® combines proven methodologies for developing a robust launch plan, a powerful, specialized, project management and reporting tool, and experienced consultants with the expertise to bring it all together.

NEW and IMPROVED, the Launch Playbook® launch management tool represents best-in-class practices and improvements that inVentiv Consulting has developed over the past seven years through more than 350 launch planning and management projects across a wide range of product types, geographic markets, and therapeutic areas.


  • Ability to manage complex global launches across multiple brands, indications, and geographic markets in an integrated fashion
  • Simple update capability
  • Dynamic gantt charting and easy import/export functionality
  • Enhanced reporting capabilities, including dozens of pre-configured reports, as well as dashboards to quickly get a glimpse of the status of launch plans and risks—providing the ability to easily produce meaningful reports for senior management, track the progress of launch sub-teams, manage the launch budget, and more


Schedule a Launch Playbook® Demo


"Campbell Alliance has mastered the art of launch management. I recently engaged Campbell Alliance to assist in the launch of a novel psychiatric agent entering into a competitive $12 billion market. The Launch Playbook® enabled the organization to quickly establish cross-functional collaboration in the development of a comprehensive launch plan. Campbell Alliance’s Launch Playbook® helps launch leaders in proactively managing the complexity of launch planning and execution across large, cross-functional teams."

—Director, Marketing, Merck


“As a newly established organization, we needed to rapidly get up to speed in preparing for the European launch of a major new product in a highly specialized therapeutic area. Campbell Alliance provided launch expertise relevant to our therapeutic area—making sure our plans were appropriate and all necessary elements were considered—which was crucial to the successful execution of our launch. The process itself was helpful in aligning the teams, and the plans we developed, together with the Launch Playbook® tools, helped guarantee a flawless launch.”

—Head of European Marketing at a multinational biopharmaceutical company


"Campbell Alliance's Launch Playbook® offering is extremely valuable to any team regardless of time to launch. This is the type of initiative that should be conducted for any product pre-launch—it links key stakeholders by providing transparency of brand objectives, strategic imperatives, and operational execution, while promoting accountability throughout the process. This structure provides the team with a greater sense of confidence in the plan and enhances the ability to launch successfully as all key areas are addressed, assessed, and evaluated for launch readiness."

—Executive Director, Marketing, TEVA Specialty Pharmaceuticals


Discover for yourself the power of the Launch Playbook®Schedule a Demo



inVentiv Health Consulting offers world class healthcare consulting services.