L A U N C H Suite Powered by inVentiv Health Consulting



Make inVentiv Health Consulting Your Strategic Launch Partner


The inVentiv Health Consulting (formerly Campbell Alliance) Launch Suite is an integrated offering designed to bring your product to market primed for success. As launch experts, over the past 10 years inVentiv Consulting has developed launch plans for nearly 60% of all NMEs and has executed over 500 global launch engagements.

Click here to download an informational brochure.

The inVentiv Health Consulting Launch Suite includes the following services:

Launch Strategy
Insights driven global and market-level launch strategy, with a focus on therapeutic areas as well as product categories (e.g., rare diseases, biosimilars, small footprint launch)


Launch Planning
Built on the Launch Playbook® platform to develop global launch plans, assess launch readiness, and develop risk mitigation plans


Launch Management
Seamless launch execution, utilizing the right tools and methodologies to develop meaningful key performance indicators and diagnose progress


Launch Excellence
Institutionalization of Launch Excellence capabilities/SOPs within an organization by establishing the foundational launch elements for developing strategy, planning, and management


P3 Framework

While the importance of launches remains high, we recognize that the scope of each launch varies by asset and market and adapt our approach and solutions based on client’s business objectives and organizational footprint.

inVentiv Health Consulting employs its proprietary P3 framework for launch excellence that consists of 11 strategic considerations to Prepare the Product, Prepare the Market, and Prepare the Organization. Through our experience and research, inVentiv Consulting has identified 77 critical elements for successful launches that are tied to the 11 strategic considerations. With the strategic recommendations and assistance of our launch experts, this process helps clients to design and assess their overall launch strategy, plan and track their progress to launch, and enable meaningful outcomes.

Launch Playbook®

Our Launch Playbook® planning process and recently upgraded project management tool has helped hundreds of clients avoid costly delays before, during, and after a new product launch. Clients leverage our Risk Assessment and Mitigation Planning (RAMP ) methodology to identify and prioritize launch risks and develop relevant risk mitigation strategies. Given our functional area specialization (e.g., market access, medical affairs, commercial effectiveness, marketing), we offer strategic recommendations and the insights of our functional subject matter experts.

Why clients work with us…

  • Proven global/local launch success; clients employing the Launch Playbook® process experience a 45% improvement in time-to-launch
  • Ability to combine science with commercial planning (e.g., Marketing, Market Access, Sales, Medical); Staff projects with experts to provide deep functional insights; over 500 global launch engagements across a broad range of therapeutic areas
  • Deep understanding and insights for global and local launch excellence; developed launch plans for nearly 60% of all NMEs over the past ten years
  • Broad thought leadership in launch excellence backed by market-tested methodologies (e.g., P3, RAMP) and technology investments
  • Broad experience working with alliance partnerships including support for more than 10 alliance launches in the past five years
  • Experience channeling customer insights into great strategy and execution; a customized approach for client environment (i.e., established and emerging), business needs and budgets, to achieve superior outcomes



For More Information on the Launch Suite and the Launch Playbook®, please contact Rohit Sood, Managing Director and Head of Commercial Strategy & Planning at inVentiv Health Consulting.




inVentiv Health Consulting offers world class healthcare consulting services.