Campbell Alliance Trade and Distribution Practice to Chair and Speak at CBI’s Bio/Pharmaceutical Trade and Channel Management Conference

December 5, 2008

Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industry, today announced that executives from the firm’s Trade and Distribution Practice will present at the Center for Business Intelligence’s (CBI) 4th Annual Bio/Pharmaceutical Trade and Channel Management Conference, to be held December 9 and 10, 2008, at the Crown Plaza Hotel Center City in Philadelphia, Pennsylvania.


Tony Lanzone, Vice President and head of Campbell’s Trade and Distribution Practice, will serve as chairman for the event, which kicks off on Tuesday, December 9 at 8:30 am.  The conference, which typically attracts more than 200 trade operations executives, will include sessions from industry leaders focused on ways to optimize fee-for-service agreements, strategically align and contract with trade partners, and leverage new visibility from downstream channel data.


“This conference provides an excellent venue for executives to network and discuss the challenges that their organizations are facing from a trade and distribution standpoint, as well as strategies to address these obstacles,” said Lanzone.  “The informative sessions and networking opportunities at this event provide attendees a valuable opportunity to hear informed perspectives from other industry leaders and a chance to discuss strategies for enhancing the trade and distribution function and efforts in their own organizations.”


Also, Doug Linton, a member of Campbell Alliance’s Executive Advisory Group, will present a session on day two of the conference at 8:45am, titled “Insights for Assessing Fair Market Value.” Mr. Linton will address the important issue of fair market value and help attendees build a road map for determining fair market value for their own purposes.  Attendees of this session will also learn

  • Why it is important to determine the fair market value of key services
  • A process to help determine the fair market value of key services
  • Ways to incorporate pay for performance metrics into service agreements to promote and enhance the receipt of fair market value


Campbell Alliance’s Trade and Distribution Practice, under Mr. Lanzone’s leadership, helps pharmaceutical and biotech companies develop strategies and address business challenges related to product distribution, improve the effectiveness of trade programs, and more effectively work with retail and specialty pharmacies.


Mr. Lanzone has approximately 20 years of experience in the healthcare industry, ranging from work in a top-five pharmaceutical company to management consulting in both the hospital and pharmaceutical sectors.  Prior to joining Campbell Alliance, he was a consultant in Ernst & Young’s Healthcare Consulting Practice and served as a senior director in Premier’s HealthCare Informatics Division.  Mr. Lanzone earned his MBA from the Mason Graduate School of Business at the College of William & Mary.


Mr. Linton has worked in the pharmaceutical distribution field for more than 20 years.  He spent much of his career with Cardinal Health, a global manufacturer and distributor of medical and surgical supplies and technologies.  During his tenure at Cardinal, Mr. Linton was instrumental in transforming the business from a small regional player to a national drug wholesaler.  In addition, he worked as a senior executive with two regional drug wholesalers and spent time as a consultant, advising more than 20 pharmaceutical companies in the areas of trade and distribution.  Mr. Linton graduated with a degree in Economics with honors from the College of Wooster (Ohio) and an MBA from Carnegie Mellon University.


For more information on the CBI 4th Annual Bio/Pharmaceutical Trade and Channel Management Conference, please visit


Executives from Campbell Alliance are invited to speak at many conferences in the US and Europe each year.  For a full listing of events, please refer to the company’s online conference calendar at


About Campbell Alliance


Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry.  The firm's clients include most of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms.  Campbell Alliance is organized into practice areas, each specializing in a critical industry function:  Brand Management, Business Development, Clinical Development, Managed Markets, Sales, and Trade and Distribution.  From its locations in Raleigh, NC, Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, New York City, Atlanta, and London, the firm serves clients throughout North America, Europe, and Japan.  For more information on Campbell Alliance, please visit

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Stephanie Koenig