Campbell Alliance Renames Its Managed Markets Practice

May 27, 2011

Group to Be Named Pricing and Market Access

Today, Campbell Alliance renamed its Managed Markets Practice, a team that develops pricing, access, and reimbursement strategies for pharmaceutical and biotech companies. The group is now officially known as the firm’s Pricing and Market Access Practice.
Practice Leader, Lujing Wang, explained the reason for the name change: “For years we have been delivering projects related to pricing, access, and reimbursement in the US, Europe, and key emerging markets; however, the old ‘Managed Markets’ name was very US-centric. The new name, Pricing and Market Access, more accurately reflects our global experience and is more consistent with our intended market position.”
John Campbell, CEO, added, “In the past, the team focused on developing reimbursement strategies for US-based clients, with a lot of our efforts related to commercial managed care organizations. We are a US-originated organization, but our services and global capabilities have dramatically expanded in recent years. Basically, the old name did not accurately describe what the team does now. Pricing and Market Access is far more appropriate.”
The practice’s name change is effective immediately and is being reflected in all of its internally and externally facing materials. 
About Campbell Alliance

Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry.  The firm's clients include most of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms.  Campbell Alliance is organized into practice areas, each specializing in a critical industry function:  Brand Management, Business Development, Clinical Development, Pricing and Market Access, Medical Affairs, and Sales. From its locations in Raleigh, NC, Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, New York City, Atlanta, and Zug, Switzerland, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit
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