Campbell Alliance Named a Finalist in the American Business Awards

April 14, 2004

Campbell Alliance announced today it was named a finalist in the Best Overall Company category of the second annual American Business Awards.

Hailed as “the business world’s own Oscars” by the New York Post (September 22, 2002), The American Business Awards are the first national, all-encompassing business awards program to honor great performances in the workplace.  The Stevie, derived from the Greek word “crowned,” is an award recognizing the business efforts, accomplishments, and contributions of outstanding companies and individuals worldwide. 

This year’s winners will be announced during presentations on Monday, May 10 at the Sheraton New York Hotel and Towers in New York City.

More than 800 nominations from companies of all sizes and in nearly every industry were submitted for consideration in more than 40 categories, including Best Overall Company, Best Executive, Best New Product or Service, and Best Support Staffer.  Campbell Alliance will compete in the Best Overall Company category.

According to John Campbell, CEO of Campbell Alliance, a large measure of the company’s success is due to its industry focus.  “We serve the pharmaceutical and biotech industries exclusively, which means we know every aspect of their business,” he explained.  “Our depth of expertise yields greater value for our clients, because we are able to solve complex problems and deliver results more quickly than less specialized management consulting firms.

“I am honored that Campbell Alliance is a finalist for The American Business Awards,” said Campbell.  “I know we are in very distinguished company, and I take pride in this recognition of Campbell Alliance as an innovator in the pharmaceutical industry.”

Members of the award’s Board of Judges and Advisors include business leaders such as Rich Karlgaard, publisher of Forbes; Bruce Nelson, chairman and CEO of Office Depot; marketing “gurus” Don Peppers and Martha Rogers; Anthony Robbins, chairman and CEO of The Anthony Robbins Companies; Drew Schutte, publisher of Wired magazine; Jeffrey Tarr, chairman and CEO of Hoover’s Inc.; and Donald Trump, chairman, president and CEO of The Trump Organization.

“The Stevie Award has quickly become the most coveted business honor in America,” said Michael Gallagher, founder and president of The Stevie Awards.  “We began The Stevies in 2002 with the mission to generate recognition of deserving companies and individuals among the business community, the press, and the general public.  Being selected as a finalist is an important achievement, because it means that independent judges have agreed that the finalist is worthy of national recognition.  We congratulate all of the finalists on their achievement and wish them well in the competition.”

On being named a finalist, Campbell commented, “I cannot take sole credit for my company’s success.  The entire Campbell Alliance team has worked hard to establish this firm as an industry leader.  I am very grateful for their commitment—particularly the effort they expend every day in serving our clients.”

About Campbell Alliance

Founded in 1997, Campbell Alliance is the premier specialized management consulting firm serving the pharmaceutical and biotech industries.  The company helps clients address their most pressing business challenges and capitalize on their most promising opportunities.  The firm is organized by practice area, each specializing in a critical industry function:  Brand Management, Business Development, Clinical Development, Managed Markets, and Sales.  From its locations in Raleigh, NC, and Parsippany, NJ, Campbell Alliance serves clients throughout North America, Europe, and Japan.

inVentiv Health Consulting offers world class healthcare consulting services.

Media Contact:

Stephanie Koenig