Campbell Alliance to Present Workshop on Commercial Planning and Launch Logistics at CBI Early-Stage Commercialization Conference

February 22, 2007


Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industries, today announced that two senior executives from its Brand Management Practice will present a workshop at the 3rd Annual Forum on Early Stage Product Development and Commercialization Strategies for the Bio/Pharmaceutical Industry hosted by the Center for Business Intelligence (CBI).  The conference will be held on February 26-27, 2007 at the Hilton Philadelphia City Avenue in Philadelphia, Pennsylvania.


Nader Naeymi-Rad, Senior Vice President, and Tom Luginbill, Vice President, will present a workshop titled “Comprehensive Pre-Launch Commercial Planning and Launch Logistics” at 8:30 a.m. on February 26. 


The workshop will provide a comprehensive understanding of each stage of pre-launch commercial planning and identify the key deliverables at each stage.  They will also discuss strategies for managing the logistics of launch.  In addition, the workshop features an interactive working session during which delegates will collaborate to determine the timing of each commercial planning stage and logistics-related activity during this critical phase of a product’s lifecycle.


“Preparations for a successful launch begin years before a product ever hits the market.  As a result, it is critical that brand managers systematically develop commercial plans to maximize their product’s commercial viability,” stated Naeymi-Rad.  “They must ensure that that the logistical aspects of the launch are managed expertly and in coordination with one another,” he added.


As the head of Campbell Alliance’s Brand Management Practice, Mr. Naeymi-Rad is an expert in developing and implementing commercial strategies and improving commercial processes.


Mr. Luginbill currently leads the Brand Management Practice’s East Coast operations, but he has spent the majority of his career in industry.  In the course of his 20-year career, he has had a wide variety of commercial roles, including sales rep, marketing director, regional sales director, and Vice President of Commercial Strategy at GlaxoSmithKline, where he was responsible for worldwide commercial development of their antibiotic portfolio.  Mr. Luginbill has launched several products, most notably Imitrex® tablets, while he was Director of Marketing at Glaxo.


For more information on CBI’s Forum on Early Stage Product Development and Commercialization Strategies, please visit



About the Brand Management Practice at Campbell Alliance


The Brand Management practice at Campbell Alliance can help enhance the commercial performance of products from initial launch through product maturity.  The firm’s team members are experts at new product planning, commercial strategy development, brand planning, product launch, and myriad other aspects of maximizing the value of pharmaceutical assets.  The team has also developed commercial strategies and programs in various geographic markets, including the US, Canada, Europe, and Latin America.  Services include


  • Portfolio planning
  • New product planning
  • Launch excellence
  • Growth maximization
  • Life cycle extension
  • Capability enhancement


About Campbell Alliance


Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industries.  The firm's clients include most of the world's top 20 pharmaceutical companies, as well as numerous emerging and midsize firms.  Campbell Alliance is organized into practice areas, each specializing in a critical industry function, including Brand Management, Business Development, Clinical Development, Managed Markets, and Sales.  From its locations in Raleigh, N.C., Parsippany, N.J., Los Angeles, San Francisco, Chicago, Boston, Philadelphia, and New York City, the firm serves clients throughout North America, Europe, and Japan.  For more information on Campbell Alliance, please visit



inVentiv Health Consulting offers world class healthcare consulting services.

Media Contact:

Stephanie Koenig