Campbell Alliance to Focus on the Challenges of EDC Scale-Up at IIR's EDC and Beyond Conference

April 6, 2007


Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industries, today announced that Tim Dietlin, Vice President of the firm's Clinical Development practice, will present a session at the 11th Annual

EDC and Beyond Conference hosted by the Institute for International Research (IIR). The conference will be held April 11.12, 2007 at the Rosen Shingle Creek Hotel in Orlando, Florida.

Mr. Dietlin will present a session titled "The Scale-Up Is the Hardest Part: Addressing the Challenges of Scale-Up to Achieve the Benefits of an EDC-Centric Organization" at 8:30 a.m. on April 11. The session will address the challenges of EDC adoption from start to finish-from its first experimental stage to the company-wide implementation of an EDC system. Mr. Dietlin will share valuable insights gathered from some of the largest global EDC implementations ever completed, as well as discuss creative approaches and major pitfalls-associated with the following:

  • Training staff in multiple functions and regions to effectively execute EDC studies
  • Integrating EDC with other eClinical systems
  • Establishing and managing against efficiency and productivity goals
  • Addressing EDC-driven changes in critical roles, such as data manager, study manager, and CRA
  • Maintaining momentum through the long process of EDC adoption

"An organization's ability to identify and avoid the initial challenges of EDC scale-up is critical to achieving the expected benefits of an EDC system," stated Mr. Dietlin. "Typically, clinical development organizations that overcome these challenges will be the ones that maintain strong project momentum and preserve budget to support the long adoption process."

Mr. Dietlin leads Campbell Alliance's specialty practice area dedicated to helping clients realize the benefits of EDC technology. He helps clients develop EDC strategies, navigate the EDC vendor landscape, and redesign clinical development processes and organizational structures to leverage investments in EDC technology.

For more information on IIR's EDC and Beyond Conference, please visit

About the Clinical Development Practice at Campbell Alliance

Campbell Alliance's Clinical Development Practice includes operations improvement specialists with expertise in clinical development. This practice specializes in helping clients correct or improve the processes that are most often responsible for delays and budget overruns in clinical development. Services include

  • Development of outsourcing strategies
  • Process improvement for data collection and management, patient recruitment, and project management
  • Organizational development and improvement
  • Electronic data capture consulting and implementation support
  • Clinical trial analytics

About Campbell Alliance

Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industries. The firm's clients include most of the world's top 20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function, including Brand Management, Business Development, Clinical Development, Managed Markets, and Sales. From its locations in Raleigh, N.C., Parsippany, N.J., Los Angeles, San Francisco, Chicago, Boston, Philadelphia, and New York City, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit


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Media Contact:

Stephanie Koenig