July 13, 2007
Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industries, today announced that Kevin Barnett, Senior Vice President and head of its Managed Markets practice, will co-chair and present at ExL’s 3rd Annual Pharmaceutical Pricing and Reimbursement Conference to be held July 16-17 at the Westin Governor Morris in Morristown, New Jersey.
Mr. Barnett will open the conference on Monday, July 16 with a brief overview of the pricing and reimbursement landscape and how it has changed over the past year. Later that day, at , he will present a session titled “The Most Common Pitfalls in Pharmaceutical Pricing,” covering
§ Common mistakes made by pricing professionals, with real-world examples to illustrate them
§ Limitations in the way many companies approach pricing
§ Insights into how decision makers can overcome these limitations
“When it comes to pricing a new product, strategic errors and inappropriate decisions can do irreparable harm to a product's uptake and acceptance. While there are different schools of thought on how pricing should be done, in today's environment, there are some pricing best practices that should not be overlooked,” stated Barnett.
Campbell Alliance recently announced its expanded pricing services, which combine the expertise of its Managed Markets and Brand Management practices. The firm has sophisticated research, modeling, and scenario planning techniques to estimate the impact of price on market access, reimbursement, and utilization, as well as to develop detailed payer contracting strategies. Campbell Alliance has extensive pricing experience at the product and portfolio levels, including helping clients determine appropriate and revenue-enhancing list and net prices for new products, and developing pricing strategies for in-line products with new indications.
For more information on ExL’s Pharmaceutical Pricing and Reimbursement Conference, please visit http://www.exlpharma.com/eventDetail.php?id=74
About the Managed Markets Practice at
The Managed Markets practice at Campbell Alliance helps clients stay informed about changing conditions affecting the reimbursement and access landscape, understand the implications of these trends, and deal more effectively with third-party payers. Services include:
§ Market assessments utilizing quantitative and qualitative research and analysis as well as decision-support modeling and scenario planning
§ Strategy development for key managed markets channels such as the creation of value propositions and pricing and contracting strategies
§ Tactical execution including account segmentation and prioritization
Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industries. The firm's clients include most of the world's top 20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function, including Brand Management, Business Development, Clinical Development, Managed Markets, and Sales. From its locations in