January 28, 2008
Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotechnology industries, today announced that Nader Naeymi-Rad, Senior Vice President of the firm’s Brand Management practice, will speak at the EyeForPharma Oncology Summit Europe. The event will be held on January 30-31, 2008, at the Regent’s Park Marriott Hotel in
Mr. Naeymi-Rad’s presentation, titled “Key Success Factors for Launching Oncology Products in
“Launching a new pharmaceutical product is a complex and challenging undertaking. It becomes significantly more so when that product is an oncologic. The oncology market is complicated and becoming ever more competitive, the products themselves are complex, and launch managers face a wide range of strategic and operational challenges that are not often apparent when launching more traditional drugs in a primary care environment,” stated Mr. Naeymi-Rad.
As the head of Campbell Alliance’s Brand Management Practice, Mr. Naeymi-Rad is an expert at developing and implementing commercial strategies and improving commercial processes.
For more information on the EyeForPharma Oncology Summit Europe, please visit http://www.eyeforpharma.com/oncology08.
Executives from Campbell Alliance speak at many conferences in the
About the Brand Management Practice at
The Brand Management practice at Campbell Alliance can help enhance the commercial performance of products from initial launch through product maturity. The firm’s team members are experts at new product planning, commercial strategy development, brand planning, product launch, and myriad other aspects of maximizing the value of pharmaceutical assets. The team has also developed commercial strategies and programs in numerous geographic markets, including the
Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industries. The firm's clients include most of the world's top 20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function, including Brand Management, Business Development, Clinical Development, Managed Markets, Sales, and Trade and Distribution. From its locations in