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Achieving launch excellence is a journey—a journey of learning from the successes and mistakes of the past. To achieve launch results that consistently exceed expectations, companies need to invest in developing in-house launch excellence capabilities, supported by dedicated staff. After working over a decade to help companies execute more than 500 global launch engagements, Campbell Alliance has developed a proprietary approach to building launch excellence as a core capability, training a team to deliver it expertly, and creating a process for knowledge transfer across an enterprise. This article examines the importance of the journey toward launch excellence and shows why many companies today are investing in developing the right launch processes and capabilities. The article also examines why knowledge transfer is critical in ensuring the success of a launch, given external pressures, and it details the considerations necessary for developing a robust and continuously evolving launch excellence capability.
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