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Campbell Alliance brought together Medical Affairs (MA) leaders from a diverse range of pharmaceutical and biotechnology companies to share ideas at the European Medical Affairs Leadership Summit. The non-profit event gives MA leaders a forum for sharing insights about the key challenges they face and provides a mechanism for creating and sharing solutions. The summit is the signature event during a year-long cycle of collecting and analyzing data about MA leaders’ most pressing issues. Topics for discussion at this year’s summit were based on input from MA leaders regarding the issues they face and on our experience working with dozens of Medical Affairs teams, helping them tackle their key challenges. Prior to the meeting, participants completed surveys on the following areas of interest: Medical and Market Access, Resourcing/Talent Management, and Medical/Commercial Interface. This paper shares the key insights that emerged from the survey findings and the thoughts from the broad cross-section of MA leaders who gathered to discuss the findings.
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